Welcome!
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Hello, my name is Irene Houston and if you are just starting an online business then I can help you. Read my tips and techniques in my blog where I show you how to use technology and marketing to attract more clients and make more profits.
Outsourcing Is The Way To Go
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If you’ve just started an online business you’ll know just how overwhelming it is to keep up with all the tasks you have to do everyday.
I know I really struggled at the beginning to try and find enough hours in a day to write on my blog, design a squeeze page, create sales page, update on Twitter and Facebook, write articles and the list goes on….
But luckily for us entrepreneurs someone has thought of a way to help us share the load. Ian Ippolito started ‘Rent a Coder’ to help solopreneurs connect with other freelances you can take the strain from their projects or daily tasks.
The company has recently changed it’s name to VWorker – which stands for ‘Virtual Worker’ where you can post a project and pay someone else to do the work for you on an hourly basis or project-by-project basis – sometimes at a fraction of the cost of you doing it yourself.
Twitter – Friend or Follow
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Did you know that Twitter will cap you following more than 2000 without you having a certain percentage of people following you back?
This is to stop spammers from following 50,000 and only actually following 23 themselves.
Ideally, you want everyone who you are following to follow you back. A great little tool to do this is Friend or Follow. You’ll be able to see exactly the people you are following WHO AREN’T FOLLOWING UP BACK, then go in and ‘unfollow’ them, so you can add more people who will follow you back.
Are we connecting on Twitter?
20 Ways to Make $100 A Day Online
By · Comments If you’re still stuck for ideas on how to make money online with a home-based business the best advice I can give you is to gain more knowledge and be informed by the experts who are already doing it.
I highly recommend you read Willie Crawford’s special report 20 Ways to Make $100 Per Day Online if you’re looking for ideas to make money online. Willie is a highly respected internet marketer and member of the ‘The Internet Marketing Inner Circle’.
He produced this report together with his fellow expert internet marketers to look at how average people, just like you, can work part-time from home and make money.
Don’t fall into the trap of ordering lots of special reports promising you a ‘get rich quick ‘ scheme, believe me, most of them just don’t work. You need your online business to be around long-term, therefore you need to build strong foundations.
This report provides all the information you need on 20 different ways to make money online from selling on eBay, Profitable Niche Markets, MLM, Greeting Cards, Memberships Sites, Resell Rights, Infoproduct Creation and much, much, more.
Get informed now by reading ‘real life’ stories in the 20 Ways to Make $100 Per Day Online report to gain as much knowledge as you can from others who have made a sustainable income online!
How to Use TweetDeck
By · CommentsHow to Use TweetDeck
If you are getting a bit overwhelmed with managing all the Social Media sites this tutorial should help you get organized a bit!
Article Writing Will Raise Your Online Visibility
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Article Writing will raise your online visibility, but it does take time for the results to show. Have you always wanted to put pen to paper and become a published author? But have you decided against it as you’re convinced you’ve got nothing interesting to say?
You may even think that to become an author you have to write a famous novel or become the next J.K. Rowling. But it’s not as difficult as you think.
Millions of people worldwide are seeking help on the internet – but they aren’t all looking to read a best-seller book. In fact, initially most people look for short snippets of information to help them solve their problems. You’ve done that yourself, right? Article writing is one of the best ways to raise your online visibility.
I’ve found since I started writing articles my online visibility has soared. I joined EzineArticles and soon reached Platinum status – which awards me an ‘Expert Author‘ and allows me to get my articles published very quickly – sometimes in just a few hours.
Since subscribing to several article directories last year I was amazed to see over 25,000+ people worldwide have read my articles on a variety of topics from internet marketing, blogging, teleseminars, success, dating, careers, personality types or affiliate products I have used or recommend.
Remember, you already have a lot of experience of life to bring to the table!
You can write about all sorts of topics too, you don’t have to stay in your niche. Have a look at the articles I’ve written and Articles By Irene and study the formula I’ve used to attract 9,000 people viewing my articles in just one article directory!
Find Your Ideal Clients For Your Online Business
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You may already have started your own home-based business and be up and running, but for those of you still doing your research, this article should help you work out who are your ideal customers and how to market to them.
Don’t be under the impression that everyone will be your customer, as it’s very difficult to be ‘all things to all people‘ this is just too broad. You’ll need to narrow down your focus and understand how to offer the right goods and services to the right people to make a profit in your home-based business.
If you’ve been following me on my blog or listening in on my free teleclasses, you’ll know by now my ideal target market comprises of small home-business owners who are new to internet marketing who struggle to master the technology they need.
Here are a few of the demographics you should research to identify your ideal clients:
Age: Babies, toddlers, teenagers, young adults, middle aged, elderly
Gender: Male or female (or both)
Education/earnings: Lower or middle class, high earners, very wealthy
Marital status: Singles, married, divorced, living together as partners, widow/widowers
Locality: Local, national, or worldwide
Ethnicity: Asian, Afro-American or all groups
Religious background: One specific group or all groups
Family Life: Newly married, married with children, married no children, single parents, grandparents
After narrowing down your specific ideal market, you will have to spend some time researching the different ways you need to market to them. This can vary on their ages, gender, income and buying habits.
You may need to try several different types of marketing before you get it right.
I have found the 20 Ways to Make $100 Per Day Online report to be very useful in exploring different ways to market to different groups – I hope you find it useful too.
Build Your Online Brand with Facebook Username
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You may have heard Facebook has just launched its brand new Facebook username last year. Remember, if you’re able to secure your very own name or company name it will do wonders for your online visibility and your branding.
Check mine out at and be my friend:
http://www.Facebook.com/IreneHouston
Don’t delay – go head straight over to Facebook and secure your name and branding.
Like to read more information on Facebook usernames? Pop over to our knowledgable friends over at Mashable to read more…
Transferring images from iPhone to Windows XP
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If, like me, you’ve recently purchased an iPhone but just haven’t had the time to figure out how to upload the pictures you’ve taken onto your computer (Windows XP) then check out this useful tutorial.
It worked a dream for me!
Power of the Mastermind Group
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Remember, when you do business online it’s important to connect with other internet marketers. Last summer I was lucky enough to receive an invitation from Bob Jenkins, aka Bob the Teacher, who kindly hosted a Power Lunch for us all at the famous Wagamama restaurant in London, just around the corner from the British Museum.
Food was delicious, company and conversation was so interesting.
Don’t miss the opportunity to join up with ‘like minded’ people if possible, as this is the way for you to share information and keep motivated.
As early as the 1930s Napoleon Hill, in his classic novel Think and Grow Rich, had identified the power of Mastermind groups when he described it as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
Lots of purpose and harmony was shared today at Wagamama.
7 Benefits of a Facebook Fanpage
By · Comments Have you set up a Facebook Page for your online business?
Things have changed around Facebook Pages lately have a look at their latest product guide. Download the Facebook Pages Product Guide
Here are a few good reasons for creating a Facebook Page.
1. Having a dedicated area where you can promote your business or not-for-profit organization without the fear of being de-activated by the powers that be on FB will help you sleep at night.
2. You want to keep your personal contacts (FB friends and family) separate from your business followers (FB fans)
3. Facebook Pages are indexed by the search engines
4. Facebook provides information about visitor stats on these pages
5. There are no limits to the number of ‘fans’ you can have on your Page – unlike the personal area where you’re the limit is 5000 friends.
6. You can send out a message to all your fans at once
7. Add you branding and RSS feeds.
I’ve just added my own Fan Page’ on Facebook would you like to join me? Just click on the ‘Like’ button at the to of the page to receive my news and tips on technology for internet marketing for your online business.
