You may already have started your own home-based business and be up and running, but for those of you still doing your research, this article should help you work out who are your ideal customers and how to market to them.Don’t be under the impression that everyone will be your customer, as it’s very difficult to be ‘all things to all people‘ this is just too broad. You’ll need to narrow down your focus and understand how to offer the right goods and services to the right people to make a profit in your home-based business.
If you’ve been following me on my blog or listening in on my free teleclasses, you’ll know by now my ideal target market comprises of small home-business owners who are new to internet marketing who struggle to master the technology they need.

Here are a few of the demographics you should research to identify your ideal clients:

Age: Babies, toddlers, teenagers, young adults, middle aged, elderly

Gender: Male or female (or both)

Education/earnings: Lower or middle class, high earners, very wealthy

Marital status: Singles, married, divorced, living together as partners, widow/widowers

Locality: Local, national, or worldwide

Ethnicity: Asian, Afro-American or all groups

Religious background: One specific group or all groups

Family Life: Newly married, married with children, married no children, single parents, grandparents

After narrowing down your specific ideal market, you will have to spend some time researching the different ways you need to market to them. This can vary on their ages, gender, income and buying habits.

You may need to try several different types of marketing before you get it right.

I have found the 20 Ways to Make $100 Per Day Online report to be very useful in exploring different ways to market to different groups – I hope you find it useful too.

Remember, when you do business online it’s important to connect with other internet marketers. Last summer I was lucky enough to receive an invitation from Bob Jenkins, aka Bob the Teacher, who kindly hosted a Power Lunch for us all at the famous Wagamama restaurant in London, just around the corner from the British Museum.

Food was delicious, company and conversation was so interesting.

Don’t miss the opportunity to join up with ‘like minded’ people if possible, as this is the way for you to share information and keep motivated.

As early as the 1930s Napoleon Hill, in his classic novel Think and Grow Rich, had identified the power of Mastermind groups when he described it as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”

Lots of purpose and harmony was shared today at Wagamama.