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	<title>Irene Houston &#187; Irene</title>
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	<link>http://www.irenehouston.com</link>
	<description>How to Create a Coaching Business Online</description>
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		<title>Personal Brand Yourself Online To Gain an Army of Fans</title>
		<link>http://www.irenehouston.com/branding/</link>
		<comments>http://www.irenehouston.com/branding/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 00:01:52 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=436</guid>
		<description><![CDATA[Branding yourself online is one of the most important elements of your internet business. Nowadays, the world wide web is a busy place,so you have to stand out to be noticed. So, how can you do this? When I started my own online business I thought long and hard about how I would like to [...]]]></description>
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<p><a href="http://www.irenehouston.com/wp-content/uploads/2010/12/7steps200.gif"><img class="size-full wp-image-452 alignleft" title="Branding Yourself for Success!" src="http://www.irenehouston.com/wp-content/uploads/2010/12/7steps200.gif" alt="Branding Yourself for Success!" width="160" height="146" /></a>Branding yourself online is one of the most important elements of your internet business. Nowadays, the world wide web is a busy place,so you have to stand out to be noticed. So, how can you do this?</p>
<p>When I started my own online business I thought long and hard about how I would like to brand myself online. I knew I wanted to help others to leave a corporate job, just like I had done, and start their own online business, and I wanted to project a professional image.</p>
<p>The first I did was to create a blog with my name so people would be able to find me on the internet. In the blog I write useful content which gives me the opportunity to share my thoughts and opinions, making me a REAL person and not just an internet sales pitch. <span id="more-436"></span>This is the exact same way I brand myself by offering free teleseminars where people can hear my actual voice and feel as if I am connecting just with them &#8211; and not the other hundreds of people who could be on the call too.</p>
<p>You may also want to consider the colors to use when you brand yourself. A good tip is to choose a color which is complementary to your own image &#8211; for example, people might tell you that you suit pink, or blue. By branding yourself and your company with those colors you also feel more confident and relaxed about yourself and your online image.</p>
<p>Or you could do some research about what type of colors influence others, for example, blue and purple have proven to be popular in corporate branding &#8211; whereas green is a more wholesome color and popular with holistic and environment sectors.</p>
<p>Remember, people do business with people &#8211; your branding is what makes you <strong><span style="text-decoration: underline;">stand out</span></strong> from the crowd.</p>
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		<title>Outsourcing Is The Way To Go</title>
		<link>http://www.irenehouston.com/outsourcing/</link>
		<comments>http://www.irenehouston.com/outsourcing/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 05:06:54 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[outsourcing]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=358</guid>
		<description><![CDATA[If you&#8217;ve just started an online business you&#8217;ll know just how overwhelming it is to keep up with all the tasks you have to do everyday. I know I really struggled at the beginning to try and find enough hours in a day to write on my blog, design a squeeze page, create sales page, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.irenehouston.com/wp-content/uploads/2010/06/confused5.jpg"><img class="alignleft size-medium wp-image-364" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="Outsourcing could help you" src="http://www.irenehouston.com/wp-content/uploads/2010/06/confused5-88x300.jpg" alt="" width="88" height="300" /></a>If you&#8217;ve just started an online business you&#8217;ll know just how <strong>overwhelming </strong>it is to <strong>keep up with all the tasks </strong>you have to do everyday.</p>
<p>I know I really struggled at the beginning to try and find enough hours in a day to write on my blog, design a squeeze page, create sales page, update on Twitter and Facebook, write articles and the list goes on&#8230;.</p>
<p>But luckily for us entrepreneurs someone has thought of a way to help us share the load. Ian Ippolito started &#8216;Rent a Coder&#8217; to help solopreneurs connect with other freelances you can take the strain from their projects or daily tasks.</p>
<p>The company has recently changed it&#8217;s name to <strong><a href="http://www.vworker.com/RentACoder/SmallBiz.asp?txtFromURL=AId_7596861" target="_blank">VWorker</a></strong> &#8211; which stands for &#8216;Virtual Worker&#8217; where you can post a project and pay someone else to do the work for you on an hourly basis or project-by-project basis &#8211; sometimes at a fraction of the cost of you doing it yourself.</p>
<p><a href="http://www.vworker.com/RentACoder/SmallBiz.asp?txtFromURL=AId_7596861" target="_blank">Need to outsource some of your daily tasks or a project? Choose the perfect worker from over 10,000 at vWorker.com.com</a></p>
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		<title>Twitter &#8211; Friend or Follow</title>
		<link>http://www.irenehouston.com/twitter-friend-or-follow/</link>
		<comments>http://www.irenehouston.com/twitter-friend-or-follow/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 09:34:47 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=337</guid>
		<description><![CDATA[Did you know that Twitter will cap you following more than 2000 without you having a certain percentage of people following you back? This is to stop spammers from following 50,000 and only actually following 23 themselves. Ideally, you want everyone who you are following to follow you back. A great little tool to do [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.irenehouston.com/wp-content/uploads/2010/06/tweets.jpg"><img class="alignleft size-full wp-image-338" title="Twitter caps 2000 followers" src="http://www.irenehouston.com/wp-content/uploads/2010/06/tweets.jpg" alt="" width="180" height="120" /></a>Did you know that Twitter will cap you following more than 2000 without you having a certain percentage of people following you back?</p>
<p>This is to stop spammers from following 50,000 and only actually following 23 themselves.</p>
<p>Ideally, you want everyone who you are following to follow you back. A great little tool to do this is <strong><a title="Friend or Follow?" href="http://www.friendorfollow.com" target="_blank">Friend or Follow</a></strong>. You&#8217;ll be able to see exactly the people you are following WHO AREN&#8217;T FOLLOWING UP BACK, then go in and &#8216;unfollow&#8217; them, so you can add more people who will follow you back.</p>
<p>Are we connecting on <a title="Let's connect on Twitter!" href="http://www.twitter.com/irenehouston" target="_blank"><strong>Twitter</strong>?</a></p>
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		<title>20 Ways to Make $100 A Day Online</title>
		<link>http://www.irenehouston.com/223/</link>
		<comments>http://www.irenehouston.com/223/#comments</comments>
		<pubDate>Sat, 15 May 2010 08:03:43 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/223/</guid>
		<description><![CDATA[If you&#8217;re still stuck for ideas on how to make money online with a home-based business the best advice I can give you is to gain more knowledge and be informed by the experts who are already doing it. I highly recommend you read Willie Crawford&#8217;s special report which covers the 20 Ways to Make [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><a href="http://www.irenehouston.com/wp-content/uploads/2010/05/successl.jpg"><img class="alignleft size-medium wp-image-1286" style="margin-left: 10px; margin-right: 10px;" title="20 Ways to Make $100 a Day" src="http://www.irenehouston.com/wp-content/uploads/2010/05/successl-300x257.jpg" alt="20 Ways to Make $100 a Day" width="188" height="161" /></a>If you&#8217;re still stuck for ideas on how to make money online with a home-based business the best advice I can give you is to gain more<strong> knowledge</strong> and be informed by the <strong>experts</strong> who are already doing it.</p>
<p>I highly recommend you read Willie Crawford&#8217;s special report which covers the<br />
<a title="20  Ways to Make $100 Per Day Online" href="http://www.20ways.info/" target="_blank">20 Ways to Make $100 Per Day Online</a><strong> </strong>if you&#8217;re looking for ideas to make money online. Willie is a highly respected internet marketer and member of the &#8216;<em>The Internet Marketing Inner Circle</em>&#8216;.<span id="more-223"></span></p>
<p>He produced this report together with his fellow expert internet marketers to look at how average people, just like you, can work part-time from home and make money.</p>
</div>
<p>Don&#8217;t fall into the trap of ordering lots of special reports promising you a &#8216;get rich quick &#8216; scheme, believe me, most of them just don&#8217;t work. You need your online business to be around long-term, therefore you need to build strong foundations.</p>
<p>This report provides all the information you need on 20 different ways to make money online from selling on eBay, Profitable Niche Markets, MLM, Greeting Cards, Memberships Sites, Resell Rights, Infoproduct Creation and much, much, more.</p>
<p>Get informed now by reading &#8216;real life&#8217; stories in the <a title="20 Ways to Make  $100 Per Day Online" href="http://www.20ways.info/" target="_blank">20 Ways to Make $100 Per Day Online</a> report to gain as much knowledge as you can from others who have made a sustainable income online!</p>
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		<title>How to Use TweetDeck</title>
		<link>http://www.irenehouston.com/how-to-use-tweetdeck/</link>
		<comments>http://www.irenehouston.com/how-to-use-tweetdeck/#comments</comments>
		<pubDate>Fri, 14 May 2010 07:47:27 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=218</guid>
		<description><![CDATA[How to Use TweetDeck If you are getting a bit overwhelmed with managing all the Social Media sites this tutorial should help you get organized a bit!]]></description>
			<content:encoded><![CDATA[<p><strong>How to Use TweetDeck</strong></p>
<p>If you are getting a bit overwhelmed with managing all the <strong>Social Media </strong>sites this tutorial should help you get organized a bit!</p>
<p><object id="viddler_b3b9379" width="437" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.viddler.com/player/b3b9379/" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed id="viddler_b3b9379" width="437" height="315" type="application/x-shockwave-flash" src="http://www.viddler.com/player/b3b9379/" allowScriptAccess="always" allowFullScreen="true" allowfullscreen="true" allowscriptaccess="always" /></object></p>
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		<title>Article Writing Will Raise Your Online Visibility</title>
		<link>http://www.irenehouston.com/article-writing/</link>
		<comments>http://www.irenehouston.com/article-writing/#comments</comments>
		<pubDate>Fri, 14 May 2010 07:28:59 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=209</guid>
		<description><![CDATA[Article Writing will raise your online visibility, but it does take time for the results to show.  Have you always wanted to put pen to paper and become a published author? But have you decided against it as you&#8217;re convinced you&#8217;ve got nothing interesting to say? You may even think that to become an author [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.irenehouston.com/wp-content/uploads/2010/05/photo16.jpg"><img class="alignleft size-full wp-image-210" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="Article Writing Will Raise Your Online Visibility" src="http://www.irenehouston.com/wp-content/uploads/2010/05/photo16.jpg" alt="" width="203" height="153" /></a><strong>Article Writing </strong>will raise your online visibility, but it does take time for the results to show.  Have you always wanted to put pen to paper and become a published author? But have you decided against it as you&#8217;re convinced you&#8217;ve got nothing interesting to say?</p>
<p>You may even think that to become an author you have to write a famous novel or become the next J.K. Rowling. But it&#8217;s not as difficult as you think.</p>
<p>Millions of people worldwide are seeking help on the internet &#8211; but they aren&#8217;t all looking to read a best-seller book. In fact, initially most people look for short snippets of information to help them solve their problems. You&#8217;ve done that yourself, right? Article writing is one of the best ways to raise your online visibility.<span id="more-209"></span></p>
<p>I&#8217;ve found since I started writing articles my online visibility has soared. I joined <strong><a title="Articles by Irene" href="http://www.articlesbyirene.com" target="_blank">EzineArticles</a></strong> and soon reached <em>Platinum </em>status &#8211; which awards me an &#8216;<em>Expert Author</em>&#8216; and allows me to get my articles published very quickly &#8211; sometimes in just  a few hours.</p>
<p>Since subscribing to several article directories last year I was amazed to see over 25,000+ people worldwide have read my articles on a variety of topics from internet marketing, blogging, teleseminars, success, dating, careers, personality types or affiliate products I have used or recommend.</p>
<p>Remember, <span style="text-decoration: underline;">you already have a lot of experience of life to bring to the table</span>!</p>
<p>You can write about all sorts of topics too, you don&#8217;t have to stay in your niche. Have a look at the articles I&#8217;ve written and <a title="Articles by Irene Houston" href="http://www.articlesbyirene.com" target="_blank"><strong>Articles By Irene</strong></a> and study the formula I&#8217;ve used to attract 9,000 people viewing my articles in just one article directory!</p>
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		<title>Find Your Ideal Clients For Your Online Business</title>
		<link>http://www.irenehouston.com/find-your-ideal-client/</link>
		<comments>http://www.irenehouston.com/find-your-ideal-client/#comments</comments>
		<pubDate>Sat, 08 May 2010 18:35:39 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=174</guid>
		<description><![CDATA[You may already have started your own home-based business and be up and running, but for those of you still doing your research, this article should help you work out who are your ideal customers and how to market to them.Don&#8217;t be under the impression that everyone will be your customer, as it&#8217;s very difficult [...]]]></description>
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<div><a href="http://www.irenehouston.com/wp-content/uploads/2010/05/writing.jpg"><img class="size-medium wp-image-319 alignleft" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="writing" src="http://www.irenehouston.com/wp-content/uploads/2010/05/writing-300x199.jpg" alt="" width="180" height="119" /></a> You may already have started your own home-based business and be up and running, but for those of you still doing your research, this article should help you work out <strong>who </strong>are your ideal customers and <strong>how </strong>to market to them.Don&#8217;t be under the impression that everyone will be your customer, as it&#8217;s very difficult to be<em> &#8216;all things to all people</em>&#8216; this is just too broad. You&#8217;ll need to narrow down your focus and understand how to offer the r<em>ight goods</em> and services to the <em>right people</em> to make a profit in your home-based business.<br />
If you&#8217;ve been following me on my blog or listening in on my free teleclasses, you&#8217;ll know by now my ideal target market comprises of small home-business owners who are new to internet marketing who struggle to master the technology they need.</p>
<p>Here are a few of the demographics you should research to identify <strong>your</strong> ideal clients:</p>
<p><strong>Age:</strong> Babies, toddlers, teenagers, young adults, middle aged, elderly</p>
<p><strong>Gender:</strong> Male or female (or both)</p>
<p><strong>Education/earnings:</strong> Lower or middle class, high earners, very wealthy</p>
<p><strong>Marital status:</strong> Singles, married, divorced, living together as partners, widow/widowers</p>
<p><strong>Locality:</strong> Local, national, or worldwide</p>
<p><strong>Ethnicity:</strong> Asian, Afro-American or all groups</p>
<p><strong>Religious background:</strong> One specific group or all groups</p>
<p><strong>Family Life:</strong> Newly married, married with children, married no children, single parents, grandparents</p>
<p>After narrowing down your specific ideal market, you will have to spend some time researching the different ways you need to market to them. This can vary on their ages, gender, income and buying habits.</p>
<p>You may need to try several different types of marketing before you get it right.</p>
<p>I have found the<a title="http://www.20ways.info" href="http://www.facebook.com/note_redirect.php?note_id=95610765699&amp;h=fdd2222ea4eccffa376249ec1a79fedb&amp;url=http%3A%2F%2Fwww.20ways.info" target="_blank"> <strong>20 Ways to Make $100 Per Day Online</strong> </a>report to be very useful in exploring different ways to market to different groups &#8211; I hope you find it useful too.</p>
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		<title>Facebook Can Help You Build A Brand</title>
		<link>http://www.irenehouston.com/facebook-branding/</link>
		<comments>http://www.irenehouston.com/facebook-branding/#comments</comments>
		<pubDate>Sat, 08 May 2010 18:30:50 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=172</guid>
		<description><![CDATA[Facebook is really coming into it&#8217;s own with marketing. It did struggle for a few years to get the formula just right and not upset their 600 million users who after all, are there to share news with family and friends. You probably already have your personal account set up &#8211; but if you&#8217;re thinking [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div><a href="http://www.irenehouston.com/wp-content/uploads/2010/05/facebook4.gif"><img class="alignleft size-full wp-image-552" style="margin-left: 10px; margin-right: 10px;" title="Facebook for Branding" src="http://www.irenehouston.com/wp-content/uploads/2010/05/facebook4.gif" alt="Facebook for Branding" width="78" height="78" /></a>Facebook is really coming into it&#8217;s own with marketing. It did struggle for a few years to get the formula just right and not upset their 600 million users who after all, are there to share news with family and friends.</div>
</div>
</div>
<p>You probably already have your personal account set up &#8211; but if you&#8217;re thinking of setting up a FanPage or Like Page for yourself then you&#8217;ll have to be a bit inventive if you want to use your name as your brand.</p>
<p>I set my personal FB accout up as:</p>
<p><a title="http://www.Facebook.com/IreneHouston" href="http://www.facebook.com/note_redirect.php?note_id=109616160699&amp;h=34d020fa3f48d6bc28d77db739068a3b&amp;url=http%3A%2F%2Fwww.Facebook.com%2FIreneHouston" target="_blank">http://www.Facebook.com/IreneHouston</a></p>
<p>&#8230; all good and dandy</p>
<p>But when I wanted to create FB Fan Page or Like Page and use my name I found I couldn&#8217;t as my name had already gone &#8212; because I had it already as my profile.</p>
<p>So this is where you have to be a little more inventive if you want to use your name, a couple of alternative workarounds are:</p>
<p>&#8216;<em>YourNameLive&#8217;</em> or</p>
<p><em>&#8216;YourNameOnline</em>&#8216;</p>
<p>I chose the latter and you can visit it here:</p>
<p><a title="My Facebook Page - Irene Houston Online" href="http://www.facebook.com/irenehoustononline">http://www.Facebook.com/IreneHoustonOnline</a></p>
<p>Remember &#8211; you need to have at least 25 Fans or &#8216;Likes&#8217; before Facebook will allow you to choose your username.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Transferring images from iPhone to Windows XP</title>
		<link>http://www.irenehouston.com/transferring-images-from-iphone-to-windows-xp/</link>
		<comments>http://www.irenehouston.com/transferring-images-from-iphone-to-windows-xp/#comments</comments>
		<pubDate>Sat, 08 May 2010 18:27:12 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[IPone]]></category>
		<category><![CDATA[Irene Houston]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=169</guid>
		<description><![CDATA[Transferring Images from iPhone to Windows XP If, like me, you&#8217;ve recently purchased an iPhone but just haven&#8217;t had the time to figure out how to upload the pictures you&#8217;ve taken onto your computer (Windows XP) then check out this useful tutorial. It worked a dream for me! Check it out here]]></description>
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<div>Transferring Images from iPhone to Windows XP</div>
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<p><a title="http://onlinetechnologytraining.typepad.com/.a/6a01156f2c0bfd970c0120a583187b970c-pi" href="http://www.facebook.com/note_redirect.php?note_id=145510010699&amp;h=c2ae44336a94004eb41afd6ffa8c1abc&amp;url=http%3A%2F%2Fonlinetechnologytraining.typepad.com%2F.a%2F6a01156f2c0bfd970c0120a583187b970c-pi" target="_blank"><img class="alignleft" src="http://external.ak.fbcdn.net/safe_image.php?d=3e5cfd95a9e1656c4be50e3101752d28&amp;url=http%3A%2F%2Fonlinetechnologytraining.typepad.com%2F.a%2F6a01156f2c0bfd970c0120a583187b970c-120wi" alt="" /></a><strong><br />
</strong>If, like me, you&#8217;ve recently purchased an iPhone but just haven&#8217;t had the time to figure out how to upload the pictures you&#8217;ve taken onto your computer (Windows XP) then check out this useful tutorial.</p>
<p>It worked a dream for me!</p>
<p><a title="http://budurl.com/iphonepics" href="http://www.facebook.com/note_redirect.php?note_id=145510010699&amp;h=3a31c3f4378714a93371c7e513fb910b&amp;url=http%3A%2F%2Fbudurl.com%2Fiphonepics" target="_blank">Check it out here</a></p>
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		<title>Power of the Mastermind Group</title>
		<link>http://www.irenehouston.com/165/</link>
		<comments>http://www.irenehouston.com/165/#comments</comments>
		<pubDate>Sat, 08 May 2010 18:22:34 +0000</pubDate>
		<dc:creator>Irene</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.irenehouston.com/?p=165</guid>
		<description><![CDATA[Bob Jenkins&#8217; Power Lunch &#8211; Wagamama, London Remember, when you do business online it&#8217;s important to connect with other internet marketers. Last summer I was lucky enough to receive an invitation from Bob Jenkins, aka Bob the Teacher, who kindly hosted a Power Lunch for us all at the famous Wagamama restaurant in London, just [...]]]></description>
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<div><strong>Bob Jenkins&#8217; Power Lunch &#8211; Wagamama, London</strong></div>
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<p><a href="http://www.irenehouston.com/wp-content/uploads/2010/05/ireneandbobjenkins.jpg"><img class="size-medium wp-image-316 alignleft" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="Irene Houston and Bob Jenkins" src="http://www.irenehouston.com/wp-content/uploads/2010/05/ireneandbobjenkins-300x250.jpg" alt="" width="210" height="175" /></a>Remember, when you do business online it&#8217;s important to connect with other internet marketers. Last summer I was lucky enough to receive an invitation from <strong>Bob Jenkins, aka Bob the Teacher</strong>, who kindly hosted a Power Lunch for us all at the famous <strong>Wagamama</strong> restaurant in London, just around the corner from the British Museum.</p>
<p>Food was delicious, company and conversation was so interesting.</p>
<p>Don&#8217;t miss the opportunity to join up with &#8216;like minded&#8217; people if possible, as this is the way for you to share information and keep motivated.</p>
<p>As early as the 1930s <strong>Napoleon Hill,</strong> in his classic novel <em>Think and Grow Rich</em>, had identified the power of Mastermind groups when he described it as &#8220;<em>The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony</em>.&#8221;</p>
<p>Lots of purpose and harmony was shared today at Wagamama.</p>
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