3 Mistakes to Avoid on Your Business Blog
Video Transcript
Today, we’ll talk about the three common mistakes you must avoid to be a successful business blogger.
Mistake #1 – Providing Too Much Information
The first mistake new business bloggers make is offering far too much information on the blog. Remember, most visitors to your blog will seek short, sharp tips and advice to solve their problems — so don’t overwhelm them with ‘analysis paralysis’ and offer all the information you have.
We read differently on a computer screen then we do on paper and most people just scan the information so you have to make your blog posts short and punchy. If your visitors want in-depth information then create ‘How-to’ eBooks and eCourses.
Mistake #2 – Get To The Point!
Get to the point! Basically, don’t waffle, people are busy these days… so don’t waffle. Provide good navigation also from them to get around your blog.
Mistake #3 – Using Forced Keywords
This is a BIG no, no… Google and the other search engines don’t liek that, so always use natural, organic keywords so the search engines can find you. Include a ‘Call to Action‘ in your blog post like, “Sign up for my FREE teleclass”.
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